In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message—that one imaginative person applying a well-placed lever can move the world.

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Long Walk to Freedom is his moving and exhilarating autobiography, a book destined to take its place among the finest memoirs of history's greatest figures. Here for the first time, Nelson Rolihlahla Mandela tells the extraordinary story of his life - an epic of struggle, setback, renewed hope, and ultimate triumph, which has, until now, been virtually unknown to most of the world.

The foster son of a Thembu chief, Mandela was raised in the traditional, tribal culture of his ancestors, but at an early age learned the modern, inescapable reality of what came to be called apartheid, one of the most powerful and effective systems of oppression ever conceived. In classically elegant and engrossing prose, he tells of his early years as an impoverished student and law clerk in Johannesburg, of his slow political awakening, and of his pivotal role in the rebirth of a stagnant ANC and the formation of its Youth League in the 1950s. He describes the struggle to reconcile his political activity with his devotion to his family, the anguished breakup of his first marriage, and the painful separations from his children.

He brings vividly to life the escalating political warfare in the fifties between the ANC and the government, culminating in his dramatic escapades as an underground leader and the notorious Rivonia Trial of 1964, at which he was sentenced to life imprisonment. He recounts the surprisingly eventful twenty-seven years in prison and the complex, delicate negotiations that led both to his freedom and to the beginning of the end of apartheid. Finally he provides the ultimate inside account of the unforgettable events since his release that produced at last a free, multiracial democracy in South Africa.

To millions of people around the world, Nelson Mandela stands, as no other living figure does, for the triumph of dignity and hope over despair and hatred, of self-discipline and love over persecution and evil. Long Walk to Freedom embodies that spirit in a book for all time.

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